Social Media Marketing

Social Media Tools

There are many social media tools we use to help you create demand:

• Blogs

• Social networking sites like Twitter, Facebook, LinkedIn

• Resource and information sites like Digg, Delicious

• Video using YouTube or Flickr

• Social media newsroom

Steps We Use to Create Demand

• Develop social media strategies and budgets
  We’re a social media company that works with you to set goals, develop an implementation plan and establish budgets. The key to success is to develop a realistic program taking into account the resources you have available.

• Research
  This is key to getting the most out of your social marketing investment of time and money – and what sets us apart. You need to know what media you should implement to best reach your target audience. Then, it’s critical to find other channels where you’re most likely to find your audience. For example, in the blogosphere, what blogs should you be following and responding to? Which Tweets?

• Drive traffic
  We start by social media optimization of your website and materials, then running campaigns. By mining your database, using your newsletter and other communications, we can introduce your product/service champions and encourage prospects and customers to interact with them. At the same time, your champions can begin to build online reputations by demonstrating expertise that is of value to your audience.

• Facilitate social media process
  Social media maintenance can be time consuming, and very few product managers have time for it. At the same time, it is essential that social media content is actually generated by your “champions,” not exclusively by your social media services agency. Here’s how we solve this problem: we track social media comments and interview the champion to get proper responses. We also get information for new content that we disseminate through all social media channels. With one short interview, we gather what we need to manage all social media interactions, saving the product manager many hours of work.

• Track what’s being said about your company
  We’ve developed a “social media newsroom” which gathers all the comments from selected social sites and blogs and puts them on one page. You can track what’s being said about your company to identify trouble spots, evaluate your social media strategy, target opportunities and more.

Social Media Newsrooms

Please click on the images to see recent social media newsrooms we’ve done. Be sure to follow the links on the pages to the various social media.